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How Can We Implement WhatsApp in Our Business?


WhatsApp, the instant-messaging app, has become the favourite communication tool for everyone. This instant-messaging platform is being used by everyone, both old and young generation alike. Acquired by Facebook in 2014, this app is undeniably the world’s fastest-growing instant-messaging platform.

Users have abandoned using regular text messaging services and switched to WhatsApp for daily online interactions because it’s fast and effective. While many people are using the app to communicate with their loved ones, it is also being adopted as a communication tool for many businesses across the world.

Several small businesses are now coming up with only one question: How can we use WhatsApp for our business and how it can be beneficial for us? WhatsApp surely can be used by businesses for several reasons, given their private and confidential data is not compromised by any WhatsApp hack online scam.

In this post, we will take a look at some creative ways to bring WhatsApp into our business and see how beneficial it can be for us. 

Easy Internal Team Communication

When companies try to implement new tools for internal team communication, most of the employees show resistance. The reason is people are reluctant to learn new things. Similarly, they show reluctance when it comes to learning how to use a communication tool.

This could not be said about WhatsApp because it is being used by almost everyone nowadays and it does not require any training to learn how to use it. WhatsApp is also an effective tool for internal team communication because the employers do not need to explicitly ask his/her team to check WhatsApp as they are already hooked to it.

Different departmental groups can be created on WhatsApp such as Marketing Team where the marketing professionals can exchange instant messages with one another without having to use the email service. WhatsApp Web makes communication even easier, fast, and hassle-free on the web browser.

Fast Customer Communication

It is observed that if companies follow up on their customers on WhatsApp instead of direct phone calls, they are more likely to get 40% more response. No customer appreciates being contacted on their cellphone from an unknown number but they are more likely to respond to WhatsApp messages.
WhatsApp can be used for fast and effective customer communication as it improves customer engagement. You can send them a quick message on WhatsApp regarding a follow-up or an update instead of sending them a formal email or giving them a direct phone call.

Customers will respond quickly to WhatsApp messages instead of any other mode of communication. What’s more, you can also use WhatsApp audio call feature to talk to your international customers.

Better Customer Support

Many businesses can rely on WhatsApp and use it as a customer support tool. In fact, WhatsApp has proven to be a great tool for customer support for many companies because of its wider reach. Remember, your customers would always prefer to send you a text message on WhatsApp rather than calling on your helpline number or raising a ticket.

However, companies dealing with a large number of customer support calls may not find WhatsApp as an effective customer support tool. For instance, telephony company or a call center may not use WhatsApp as they receive hundreds of phone calls from customers every day. Therefore, you can choose WhatsApp as your customer support tool only if you receive a lesser number of customer phone calls. 

Efficient Marketing and Promotion

Many companies are now using WhatsApp for marketing and promoting their products and/or services. It can be used as a strong marketing tool because it provides a one-to-one platform for direct communication with your customers.

On the other hand, companies can use WhatsApp to send photos, videos, audio notes as well as text messages related to their products and services to their customers all around the world. Whenever a company is about to launch a new product/service, they can update their customers about it through WhatsApp messages.

However, bear in mind that you should not spam your customers with too many messages. Ideally, you should use this instant-messaging platform to keep your existing loyal customers updated instead of trying to reach potential customers. People do not like receiving messages from unknown numbers.

There is no doubt that WhatsApp has come across as a powerful communication tool and is used by people at large. The reason why WhatsApp has become increasingly popular with time is that it is easy to use and delivers your messages to another person in an instant.

You can use WhatsApp for several other reasons other than using it for personal communication only. Businesses are now preferring to use WhatsApp as their mode of communication as it helps them reach out to their employees and customers in a jiffy.

However, businesses need to be extremely wary of the scams connected to WhatsApp. People create fake accounts of businesses and try to reach out to customers by selling them fake or replica products originally made by the same businesses. Besides, some hackers even try to sneak into your WhatsApp business to steal your company’s confidential information using WhatsApp spy apk tools.

We hope to have mentioned a few ways to implement WhatsApp into your business and make it as your official communication tool. With WhatsApp launching so many new and exciting features every other day, we are hoping we get to see a WhatsApp business app exclusively designed for businesses in the coming days.

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