News
Loading...

SEO Related Myths and the Need to Eliminate Old SEO Habits



SEO or Search Engine Optimization as it is known is considered to be a continuous evolving approach to help the website to be on the first page results of the leading search engines.
It has become a crucial component of any B2B content marketing strategy and to achieve sure success for the business. But there are some unnecessary myths that are to be understood and done away with to ensure that the out-dated SEO habits are not used.
Know SEO Myths
·         More is better

When optimizing websites, more content and pages on the site is not better always. It is a wrong belief that sites having plenty of contents are rewarded by search engines.

The truth is high-quality content sites are rewarded by the search engines and not those having a high quantity of content. Hence, the focus should be to create quality content which will better resonate with the target market.

·         Only a single approach for SEO

It is quite frustrating, especially when facing those amateur companies offering unrealistic SEO promises. No ‘best way’ does exist when trying to implement SEO on any B2B site design. The reason is the generalist idea exists as to what the search engines are seeking for.

However, it is not known. As there is uncertainty pertaining to search engine algorithm, often there are various schools of thought as to how SEO needs to be approached. Hence, these tactics are to be followed.

Testing the site will help to understand what will work perfectly for its optimization and achieve better results.

·         The page could rank only for a single term:


For every page, there needs to be single or couple of primary keyword phrases. Multiple keyword phrases in a page also can do better. Search engines have realized the relationship that exists among the semantically similar type of keywords.


Therefore, a well-crafted page found in B2B web design does have similar keyword phrases that appear on the page, which starts to rank for multiple keywords. The properly crafted web page needs to focus primarily on a single keyword phrase.

 Including secondary keyword phrase is fine which will be relevant naturally to the page’s central theme.

·         SEO is meant for search engines


Optimization is not meant for search engines, but to help the website to reach the right people through the search engines. Its purpose along with that of B2B content marketing strategy is to enhance the site, make it transparent and easily accessible.


Thus the brand is made visible to those seeking services or products. It is essential to understand that SEO is performed for the end user and just not to impress Bing or Google.
Why stop using old SEO habits?
SEO meant for B2B content marketing has been adapting and evolving continuously. It is crucial for visibility of the website and categorization. With people getting savvier with their web searches, it becomes essential to develop a fabulous user experience with regards to finding the business site and navigating it.
The best SEO Company in India can help provide education to those who seek to change their focus to have a successful website.

Share on Google Plus

About Editor

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.

1 comments :

  1. ThatWare: How much does background of the founder relate to service delivery and quality?

    ThatWare is a digital marketing agency which deploys artificial intelligence for Search Engine Optimization.To give you a quick background about Thatware, TuhinBanik is the Founder of this organization. Mr. Banik's clientele inventory is worth 453 Million dollar in market value and his clients enjoy sales funnel growth by 6.53 times from market's average.

    ThatWare has a dedicated team of advanced digital marketing experts and data scientists. In an interview with Economic Times , Mr. Banik - "We want to change the landscape of digital marketing industry with artificial intelligence."Mr. Banik is actively helping over 300+ clients with his strategies in providing effective solutions for every challenge.

    A quick list of services provided by ThatWare are below:

    • Advanced SEO.
    • Advanced Link building.
    • Semantic SEO and information retrieval.
    • Technical SEO.
    • Data driven marketing.
    • Advanced social media optimization.
    • End to end sales cycle.
    • Word press development.
    • Google analytics and google tag manager consulting.
    • R programming and consultancy.
    • Neural networks and deep learning service.
    • Artificial intelligence as a service(AlaaS).

    As clients most important queries are listed below, we would always take you through how ThatWare and it’s team combats with them:

    • I need to be digitally present, but I am not technically sound. What should I do?
    • What strategy is the best amongst all for optimizing SEO?
    • What are the various internet marketing challenges and how would it effect me?
    • Is it worth investing in digital marketing services?
    • What are the differentials of ThatWare from other SEO Agencies?
    • I am not technically sound , who would give me an insight into the same?
    • How much would it cost me to deploy digital marketing services from a good agency?
    • Which is the best package of services for my organization?
    • How do I measure my growth in terms of my digital presence and conversion?


    Now the question comes of how the background of technicians behind your SEO strategy and implementation matter.Well with ThatWare you need to be rest assured,the founder Mr.TuhinBanik comes with 8 master degrees in the field of Digital marketing, SEO and SMM.ThatWare is backed with a team of technically qualified and certified coders and data scientists.Here is where the background of experts matter the most in the delivery of SEO and SMM Services. Be rest assured , Thatware handles it’s clients really well and all the requirements will be taken care of. How does it differentiate itself is a proper customized key SEO strategy and solutions from their consultancy page. They care about SEO Strategy and research that goes into their methodologies and service delivery. They also offer information about various internet marketing challenges which clients face as their mission is to solve maximum possible challenges open source. ThatWare covers in-depth case studies pertaining to any particular research or strategy and also embed a provable Key Performance Indicator (KPI) with step by step guide. The best part is ThatWare doesnot aim at suppressing any other market players in the SEO field. They provide provable case studies along with relevant statistics and data in support of their statements. They directly provide solid references with a documented result obtained by our SEO optimization services by also taking care of Non-Disclosure Agreements (NDA).

    You have an insight into ThatWare, what next, feel free to do your market research and learn more about this agency on the website of ThatWare by clicking this hyperlink. https://thatware.co/





    ReplyDelete